In this 3rd part of the manual, we’re going to try to detail the creative process that should occur when the writing process begins.
Even though you don’t actually need studies for this, creative writing does not come easy for everyone. When it comes to SEO writing, usually content creators will write documented articles which will then be reviewed by a SEO specialist.
If we go by the book definition, creativity = the ability to produce or use original and unusual ideas, to make something new. The use of imagination or original ideas to create something. Inventiveness, imagination, innovation, originality, imaginativeness.
So we might say that creative writing is something that can go outside the box and outside the journalistic and academic norms. It can be technical, a form of literature, with narrative craft, even have various poetic structure. It is usually original and has a personal writer’s touch.
So how can you transform this into SEO writing? How can you create good content?
As we mentioned before, start writing about something you in particular and people in general care about. Something of actual interest. Something of perpetual interest. Something people look for and want to know more about. You can even ask yourself “who cares about this?”
Try to practice every day and engage the reader using a proper tone, regardless the topic or the platform – it can be for a blog, website, private company platform.
Try to regularly write fresh content for yourself and on your website or blog, if you have one. Actually, maybe even try to keep a journal for starters. Writing for yourself in a personal diary can be an excellent start!
Don’t forget you are writing for people. Other people will read what you write so try to make it interesting for people. Seek to offer value and something unique, that only you can provide. Maybe speak about a topic from experience. If you’re writing about travelling and you’re actually passionate about that, the readers may be more in touch with your writing vibe. What can you say/write about travelling that no one else can? What new knowledge can you share? Maybe you know more about childcare than anyone else. Maybe you are passionate about gastronomy and have a great objective view about restaurants in your city. The subjects can be endless and as long as you write about something you like, you’ve already started with the right foot.
But at the same time, be careful not to lose yourself into details. As we mentioned before, make it long enough but no too long. And short enough, but not too short. People don’t read on the web. They scan. The attention span is getting shorter by the year. Organize your content, use headings and bolded keywords, for people who want to learn and for those who want to get to the answers fast.
Practice! Try a page per day and evolve naturally to 1 and half, two and two and a half at the most. 100 words is too little, 1000 words is at the high top, necessary only when asked for.
Last but not least, try to input some deadlines on yourself and meet them on time. This will help you be more organized and not procrastinate (and we all know this is very easy to happen). Let your imagination and creativity flow!