So we’ve talked about “the what” and “the how”. Now let’s see the technical details that can put it all together.
SEO = Search Engine Optimization. But how is the optimization part done? What is content optimization?
The internet traffic is usually “organic”, “free” or “natural”. Optimization is the process that can get traffic on search engines and help a webpage along with its content become more attractive and useful to users. It’s a strategy used to increase the amount of visitors to a website by placing it in a high-ranked place in the search results, of a search engine.
This process usually includes improvements on technical performance and content, for it to rank better.
How to do it
So how do you actually optimize your content for SEO? We’ll try to put down some tips that can help you in your learning and optimization process.
- Include keywords in specific parts of your post – check out our part 3 of this short manual, to renew your keywords knowledge.
- Use your primary keywords placed closer at the beginning of the title tag
- Check competition – compare titles and content with your competitors . Analyze what they are doing right for each page. Why not learn from others?
- Search results – web results – constantly check and re-check these. Look at your SEO keywords list and see where you can work those into.
- Optimize your images
- Align content with titles – in order to match user intent
- Link internally when possible – Don’t be a afraid to ask some experts as well, and you can also quote their expertise in your articles if everyone agrees, of course. Maybe they will even share your content on their social media accounts. Who doesn’t want to brag, right? This way you can leverage larger networks to increase the size of your own.
- Use Google’s Search Console – you’ll have to check up on that by yourself J
- Try to own rank in sematic search
- Use topic clusters – a topic cluster is a new approach in SEO, that shifts the focus to broader topics instead of targeted long-tail keywords. Make sure your links are two-way, when you use links in your content.
- Assign and interconnect multiple goals for each page you want to optimize
- Regularly post fresh content – this is the easiest way to introduce potential customers to your brand
- SEO advantage – if you’re writing for your own business, don’t forget that nobody knows this better than you. So use your knowledge for your own benefit.
The optimization part may be the hardest part of the SEO learning process. But keep in mind that you need constant practice to become and expert and don’t be too hard on yourself if you’ll need to re-read some guidelines on how to do it. We wrote this short manual so that everyone can understand better what it’s all about and have a start-up know-how.